Corporate art converts common everyday features into something not seen before. The reality behind the reality appears. Past, present and future of a product, of a brand, of a company captured in a visual. Catching attention. Fascinatig people. That is exciting.
Art in corporate communication: Sometimes it takes courage. It could have surprising and intensive effects.
Yes, creating key images. Overt, bright, free-spirited, innovative, performance-oriented, offensice, feisty – bringing thogether the company, the employees, the clients and the public.
This is more than the usual image building, more than decoration. And certainly no luxury. In fact a very effective tool to strengthen effectively attractivity and resonance of organisations, companies, people, brands, products, themes.
For example: In an artistic portrayal of a product, an engine, a pump, a screw, a vehicle appears the creativity of the developers and engineers. Also of the operators and users.
Corporate art – a portrait or an artistic manipulation and shaping of a logo – shows the special spirit of the total company. Its uniqueness, identity, character and “DNA“.
I feel challenged by such fascinating tasks or assignments.